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Dove Vs Axe

Posted by ann on November 14th, 2007 2 Comments

Seems Unliever is competing with their own brand Dove & Axe, it is a sort of generic benchmarking.

 
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2 Comments
  • Brad said:

    Seems generic benchmarking to me, there are internal competition between two brand.

    # 20 November 2007 at 6:59 am
  • Brad said:

    Seems generic benchmarking to me, there are internal competition between two brand.

    # 20 November 2007 at 6:59 am

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